Analysis of Internet Brands for Intelligent Door Locks
2020-09-26
At present, smart door lock brands are mainly divided into three categories: professional brands, internet brands, and cross-border brands for home appliance enterprises. Professional brands include: Deshmann, Hibess, Yale, Huitailong, etc; Internet brands include: Yunding Technology, Guojia, Yunyu Technology, Headmaster Star, etc; Cross border brands for home appliances include Samsung, Philips, Midea, Haier, Skyworth, and others.
According to the 2020 Intelligent Door Lock ZDC Research Report, internet brands and cross-border brands have a higher level of attention than professional brands: Luke and Mijia jointly occupy half of the market's attention; Next is the well-known cross-border brand Samsung, which accounts for 5% of the total; Deshmann and Cadiz, as professional door lock representatives, joined forces to capture 7.2% of the attention; Guojia also gained 4.2% of the attention due to its deep cooperation in the rental market.
It is found that the competition between smart home internet brands has shifted from product technology competition to product ecology competition, and from single product competition to platform competition. People's focus is no longer on the changes that individual products can bring, but on the overall innovation.
In recent years, with the development of artificial intelligence technology, the traditional security industry has developed towards intelligence, and the embryonic form of intelligent security has begun to emerge. The upstream link of intelligent security involves the production of algorithms, chips, memory, image displays and other components, while the downstream application is in public utilities such as cities, homes, schools, hospitals, as well as industries such as factories, rail transit, finance, and energy.
China's leading intelligent security enterprises include Hikvision, Dahua Technology and other video monitoring manufacturers, as well as face recognition Unicorn Yitu Technology, CloudWalk Technology, SenseTime, and Kuangshi Technology.